77abp Privacy Policy

Our Privacy Principles at a Glance

2Information We Collect

77abp collects the following categories of personal data from players. The specific data points collected depend on how you interact with the Platform — not all categories apply to every player at every stage of their account lifecycle:

• Identity Data

  Full name, date of birth, gender, nationality, and government-issued identification document details (national ID, passport, or birth certificate) collected during registration and KYC verification.

• Contact Data

  Email address, mobile phone number, and residential address as provided during account registration or account updates. Mobile number is used for account security alerts and, where consented, promotional communications.

• Financial Data

  Payment method details including bKash account number, Nagad account number, Rocket account number, Upay account number, or masked card details (last 4 digits, expiry, card type) for Visa and Mastercard. Full card numbers are never stored by 77abp — they are processed by our PCI-compliant payment partners.

• Gaming & Transaction Data

  Account activity records including deposit and withdrawal history, game session logs, bet history, bonus usage, wins and losses, and responsible gaming tool activations (deposit limits, self-exclusion requests, cooling-off periods).

• Technical & Device Data

  IP address, device type and model, operating system, browser type and version, mobile network operator, screen resolution, session timestamps, referring URLs, and cookie identifiers. This data is collected automatically when you access the Platform from any device in Bangladesh or elsewhere.

4How We Use Your Information

77abp uses the personal data we collect for the following purposes. We do not use your data for any purpose beyond what is described here without first notifying you and, where required by applicable law, obtaining your consent:

• Account management — to create and maintain your 77abp account, verify your identity, process your deposits and withdrawals, and communicate with you about your account status, security alerts, and support requests.
• Service delivery — to provide access to games, live casino tables, cricket betting markets, slots, and all other Platform features. Gaming data is used to calculate winnings, process bets, apply bonuses, and enforce responsible gaming limits you have set.
• Fraud prevention and security — to detect and prevent fraudulent activity, money laundering, account takeover attempts, bonus abuse, and other prohibited activities. Transaction patterns, device fingerprints, and login behaviour are analysed by our automated security systems and reviewed by our compliance team where necessary.
• Legal and regulatory compliance — to meet our obligations under applicable law, including KYC and anti-money laundering requirements, responding to lawful requests from law enforcement or regulatory authorities, and maintaining records as required.
• Service improvement — to analyse usage patterns on the Platform, identify bugs and performance issues, conduct A/B testing of new features, and improve the overall experience for players in Bangladesh. Analysis is performed on aggregated or pseudonymised data wherever possible.
• Marketing communications — where you have given consent, we may send promotional emails or SMS messages about 77abp bonuses, new games, and seasonal offers (such as Eid, BPL, and IPL promotions). You can withdraw consent at any time by contacting support or using the unsubscribe link in any email we send.

77abp does not use your personal data for automated decision-making that produces significant legal effects or similarly significant consequences for you, except as part of our fraud detection and KYC verification processes — both of which are subject to human review when an account is flagged or a withdrawal is held pending verification.

6Sharing Your Data

77abp does not sell your personal data. We share personal data only in the following limited circumstances, and only to the extent necessary for the stated purpose:

• Payment processors — bKash, Nagad, Rocket, Upay, and international card processors receive the minimum data necessary to execute deposit and withdrawal transactions on your behalf. These processors are bound by their own privacy obligations and are not permitted to use your data for any other purpose.
• Identity verification providers — KYC service partners receive identity documents and personal details solely for the purpose of verifying your age and identity as required by our platform rules. Verification outcomes are shared back with 77abp; raw document data is retained by the KYC provider under their own data retention policies.
• Technology and infrastructure providers — cloud hosting, data storage, security monitoring, analytics, and customer support platform providers who process data on our behalf under strict data processing agreements. These providers are contractually prohibited from using your data for their own purposes.
• Law enforcement and regulatory authorities — where we are legally required to disclose personal data in response to a court order, subpoena, regulatory investigation, or other lawful demand. 77abp will notify you of such a request where legally permitted to do so.

In all cases, data sharing is governed by written agreements that require recipient organisations to protect your personal data with security standards equivalent to those applied by 77abp. No personal data is transferred to recipients outside these categories without your prior knowledge.

8Data Retention

77abp retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The following retention periods apply as a general guide — specific retention periods may vary depending on regulatory requirements and the nature of the data:

Account data and transaction history are retained for a minimum of 5 years from the date of account closure to meet anti-money laundering and financial record-keeping obligations. KYC documents are retained for the same period. Marketing consent records are kept for 3 years from the date consent was last given or withdrawn. Technical logs and device data are retained for up to 12 months from collection, after which they are deleted or anonymised. When your data is no longer required, it is securely deleted or rendered permanently anonymous so it cannot be linked back to you.

10Your Data Rights

As a player on 77abp, you have the following rights in relation to your personal data. To exercise any of these rights, contact 77abp support at [email protected] with your registered account email and a description of your request. We will respond within a reasonable timeframe:

• ✓Right of access — you may request a copy of the personal data 77abp holds about you, including the categories of data, how it is used, and who it has been shared with.
• ✓Right to rectification — if any of your personal data held by 77abp is inaccurate or incomplete, you have the right to request that it be corrected or updated promptly.
• ✓Right to erasure — you may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to any overriding legal retention obligations 77abp must comply with.
• ✓Right to restriction — you may request that 77abp restrict processing of your personal data while a dispute about its accuracy or the lawfulness of its processing is being resolved.
• ✓Right to data portability — you may request that 77abp provide your personal data in a structured, commonly used, machine-readable format where the processing is based on consent or contractual necessity.
• ✓Right to withdraw consent — where processing is based on your consent (for example, marketing emails), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

We will not charge a fee for handling data rights requests unless they are manifestly unfounded or excessive. In those cases, we may charge a reasonable administrative fee or decline to act on the request, and will explain our reasons in writing.

12Third-Party Links

The 77abp Platform may contain references to game providers such as Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, and Microgaming, whose game interfaces are embedded within the Platform. These providers operate under their own privacy policies with respect to data they collect within their game environments. 77abp is not responsible for the privacy practices of third-party game providers. We recommend that you review the privacy policies of any third-party services you interact with through the Platform.

14Contact and Data Requests

For any questions about this Privacy Policy, to exercise your data rights, or to report a data protection concern, please contact the 77abp support team. Our team is available 24/7 including all Bangladesh national public holidays and is experienced in handling data privacy requests from players across Dhaka, Chittagong, Sylhet, Rajshahi, Khulna, and all regions of Bangladesh.

Email: [email protected]

For details of how your data is used in the context of betting and gaming, please also read our Terms & Conditions.